{"id":13030,"date":"2011-04-12T08:34:15","date_gmt":"2011-04-12T12:34:15","guid":{"rendered":"http:\/\/www.yurasko.net\/wfy\/?p=13030"},"modified":"2011-04-12T08:34:15","modified_gmt":"2011-04-12T12:34:15","slug":"a-minor-marketing-success-nats-pocket-schedules-at-harris-teeter","status":"publish","type":"post","link":"https:\/\/yurasko.net\/wfy\/2011\/04\/a-minor-marketing-success-nats-pocket-schedules-at-harris-teeter\/","title":{"rendered":"A minor marketing success: Nats pocket schedules at Harris Teeter"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/wfyurasko\/5612964444\/\" title=\"Nats pocket schedules by wfyurasko, on Flickr\"><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/farm6.static.flickr.com\/5303\/5612964444_f70e580991.jpg?resize=500%2C376\" width=\"500\" height=\"376\" alt=\"Nats pocket schedules\"><\/a><br \/>\n<strong>ARLINGTON, Va. &mdash;<\/strong> <a href=\"http:\/\/www.yurasko.net\/wfy\/2008\/10\/fixing-the-nats-marketing.html\">I have been critical of the marketing of the Washington Nationals in the past<\/a>, so I thought I would share a positive sign. For years, I&#8217;ve wondered why I can&#8217;t find a Nats pocket schedule anywhere but the ticket windows at Nationals Park. I am pleased that this season, Harris Teeter, the team&#8217;s official grocery store (like this one in Ballston) is making pocket schedules available. I am not pleased that the font office learning curve is a sphere though &#8212; this should not have taken six years.<\/p>\n<p>I don&#8217;t know if marketing analytics support widespread pocket schedule distribution in 2011, but my instinct says that putting them at the check-outs in area grocery stores is worthwhile for brand awareness. Someone who doesn&#8217;t regularly go to Nats games might suddenly be inclined to pick one up and check out that &#8220;new stadium.&#8221;<\/p>\n<p>Now, the next thing the Nats ought to do is get some sign in the front of every Harris Teeter store like the Redskins have:<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/wfyurasko\/5612585771\/\" title=\"Redskins sign at Harris Teeter by wfyurasko, on Flickr\"><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/farm6.static.flickr.com\/5104\/5612585771_667ab58b67.jpg?resize=500%2C376\" width=\"500\" height=\"376\" alt=\"Redskins sign at Harris Teeter\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ARLINGTON, Va. &mdash; I have been critical of the marketing of the Washington Nationals in the past, so I thought I would share a positive sign. For years, I&#8217;ve wondered why I can&#8217;t find a Nats pocket schedule anywhere but the ticket windows at Nationals Park. I am pleased that this season, Harris Teeter, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,23,52,106],"tags":[206,226,753,1222,1289,1728,1886],"class_list":["post-13030","post","type-post","status-publish","format-standard","hentry","category-arlington","category-datelines","category-natsmlb-2011","category-washington-nationals","tag-arlington","tag-ballston","tag-harris-teeter","tag-nats","tag-northern-virginia","tag-supermarkets","tag-virginia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A minor marketing success: Nats pocket schedules at Harris Teeter - William F. Yurasko<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yurasko.net\/wfy\/2011\/04\/a-minor-marketing-success-nats-pocket-schedules-at-harris-teeter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A minor marketing success: Nats pocket schedules at Harris Teeter - William F. Yurasko\" \/>\n<meta property=\"og:description\" content=\"ARLINGTON, Va. &mdash; I have been critical of the marketing of the Washington Nationals in the past, so I thought I would share a positive sign. For years, I&#8217;ve wondered why I can&#8217;t find a Nats pocket schedule anywhere but the ticket windows at Nationals Park. I am pleased that this season, Harris Teeter, the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yurasko.net\/wfy\/2011\/04\/a-minor-marketing-success-nats-pocket-schedules-at-harris-teeter\/\" \/>\n<meta property=\"og:site_name\" content=\"William F. 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