{"id":16164,"date":"2012-01-26T14:30:40","date_gmt":"2012-01-26T19:30:40","guid":{"rendered":"http:\/\/www.yurasko.net\/wfy\/?p=16164"},"modified":"2012-01-26T14:30:40","modified_gmt":"2012-01-26T19:30:40","slug":"nats-marketing-curly-w-signs-in-front-of-harris-teeter","status":"publish","type":"post","link":"https:\/\/yurasko.net\/wfy\/2012\/01\/nats-marketing-curly-w-signs-in-front-of-harris-teeter\/","title":{"rendered":"Nats marketing: Curly W signs in front of Harris Teeter"},"content":{"rendered":"

\"Harris<\/a>
\nALEXANDRIA, Va. — <\/strong>Over the years, I have wondered out loud why the Washington Nationals marketing has been so bad. They have done a poor job putting their brand out there, I’m not saying the Nats need have co-branded sponsorships for EVERYTHING or that they need “The Toyota Scoreboard brought to you by Honda” like the Washington Redskins do, but you get the idea.<\/p>\n

One of my specific observations was that every time I went to Harris Teeter, I was greeted by a sign that said it was the official grocery store of the Washington Redskins. I knew, mostly from going to the games, that Harris Teeter was the official grocery store of the Nats too and wondered why their wasn’t a sign out front like the Redskins one<\/a>. This week, for the first time, I started seeing the familiar curly W whenever I have entered a Harris Teeter (Tysons Corner, Ballston, Alexandria). I don’t know why it wasn’t there before, whether it was Harris Teeter or the Nats that kept it from happening. Regardless of why, it apparently isn’t a reason any more. Progress!<\/p>\n

PREVIOUSLY<\/strong> A minor marketing success: Nats pocket schedules at Harris Teeter<\/a> – April 12, 2011<\/em><\/p>\n

IN ROSTER NEWS<\/strong><\/p>\n

P Gio Gonzalez<\/strong> had his press conference yesterday and came off well, despite taking Matt Chico’s number #47.<\/p>\n