{"id":16665,"date":"2012-03-02T07:10:33","date_gmt":"2012-03-02T12:10:33","guid":{"rendered":"http:\/\/www.yurasko.net\/wfy\/?p=16665"},"modified":"2012-03-02T07:10:33","modified_gmt":"2012-03-02T12:10:33","slug":"ignite-your-natitude","status":"publish","type":"post","link":"https:\/\/yurasko.net\/wfy\/2012\/03\/ignite-your-natitude\/","title":{"rendered":"Ignite Your Natitude?"},"content":{"rendered":"

<\/object>
\nNats launch ‘Natitude’ campaign<\/a> – DC Sports Bog, THe Post<\/em>
\nThis morning, I told my wife about the new Washington Nationals marketing campaign, “Natitude.”<\/p>\n

“Oh my gosh” was here response. When I followed up with “IGNITE YOUR NATITUDE!” she replied, “I’m staying out of it.”<\/p>\n

Natitude.<\/p>\n

Ugh, I guess it was only a matter of time before they used this one — puns baby! It isn’t ideal, but is actually an improvement from last year’s easily mocked campaign, “EXPECT IT.” I can actually hear Charlie Slowes saying Natitude in a radio promo and it doesn’t sound completely awful.<\/p>\n

\n“It\u2019s a young team, with an edge and attitude,” Nats COO Andy Feffer told me this week. “But now it\u2019s different than the past: they’re talented, and they’ve got the skills to back it up. That kind of edge and attitude is Natitude.”\n<\/p><\/blockquote>\n

I see what the Nats are trying to do and I’m sure the team will<\/em> have more attitude with Davey Johnson talking playoffs and better young players, particularly brash rookie-to-be Bryce Harper. Still, the campaign is too easily mocakable at this point since they have yet to have a winning record since baseball returned in 2005 — it seems like hubris. Throw in some well-deserved skepticism for Feffer too. Also, Michael Morse<\/strong> and Danny Espinosa<\/strong> don’t actually have a sustained track record of excellence, though I think Espinosa’s upside is pretty high. Morse on the other hand, causes a little more skepticism.<\/p>\n

Overall, it isn’t the worst Nats campaign, but not the best either. Here is how I rank them:<\/p>\n

1. Make it your pastime – 2005
\n2. Welcome Home – 2008 (new ballpark)
\n3. Natstown – 2010
\n4. Get Your Red On – 2006 (from July on)
\n5. Pledge Your Allegiance – 2007
\n6. Natitude – 2012
\n7. Expect It – 2011
\n8. Let yourself go – 2006<\/p>\n

I don’t remember what the 2007 campaign was, maybe more of “Get Your Red On.” The old slogan “The National Pastime in the Nation’s Capital” is probably better than any of these.
\n I forget LET YOURSELF GO!<\/strong> Thanks (I think) to @buckwheaton<\/a> for reminding me. I can still hear poor Steve Ray reading that one. He deserved better.<\/p>\n

UPDATED: 2007 thanks to @DavidHuzzard<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nats launch ‘Natitude’ campaign – DC Sports Bog, THe Post This morning, I told my wife about the new Washington Nationals marketing campaign, “Natitude.” “Oh my gosh” was here response. When I followed up with “IGNITE YOUR NATITUDE!” she replied, “I’m staying out of it.” Natitude. 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