{"id":19979,"date":"2013-02-17T18:38:10","date_gmt":"2013-02-17T23:38:10","guid":{"rendered":"http:\/\/www.yurasko.net\/wfy\/?p=19979"},"modified":"2013-02-17T18:38:10","modified_gmt":"2013-02-17T23:38:10","slug":"makers-mark-backtracks-wont-water-down-bourbon","status":"publish","type":"post","link":"https:\/\/yurasko.net\/wfy\/2013\/02\/makers-mark-backtracks-wont-water-down-bourbon\/","title":{"rendered":"Maker’s Mark backtracks, won’t water down bourbon"},"content":{"rendered":"

Maker’s Mark is backtracking from their plan to lower the proof<\/a>\/alcohol by volume (ABV) from 90\/45% to 84\/42%.<\/p>\n

Here’s an excerpt<\/a> from the company’s about face:<\/p>\n

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker\u2019s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We\u2019re humbled by your overwhelming response and passion for Maker\u2019s Mark. While we thought we were doing what\u2019s right, this is your brand \u2013 and you told us in large numbers to change our decision.<\/p>\n

You spoke. We listened. And we\u2019re sincerely sorry we let you down.<\/p>\n

So effective immediately, we are reversing our decision to lower the ABV of Maker\u2019s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we\u2019ve made it since the very beginning.<\/p><\/blockquote>\n

Social media is credited with helping Maker’s see the error of their ways, Bourbon Blog<\/em> has details: Maker\u2019s Mark Switches Back to 90 proof, 45% after 1 week they change their minds<\/a>.<\/p>\n

BOURBON BLOG PODCAST<\/strong><\/p>\n

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Listen to it right from the Maker’s mouth ! – lou.ly\/mpod<\/a> our interview w- Bill & Rob of @markmark<\/a> why they’re goin back to 90!<\/p>\n

— Bourbonblog.com(@bourbonblog) February 18, 2013<\/a><\/p><\/blockquote>\n