Maybe its just me, but “can you taste it?” might not be the best slogan for a light beer. It kind of reminds me of the mobile phone campaign that asked, “can you hear me now?” Ugh, shouldn’t the service/beer be good enough I don’t have to ask?

Seeing the curly W on the packaging (official beer sponsor of the Washington Nationals) does make me think this is a slogan that would pass the Andy Feffer test.