Earlier this monrth, I talked about the poor marketing of the Nationals. This week, I will note that the Nats market one thing very well:
Teddy!
Yesterday, Teddy ran in the Marine Corps Marathon and did not even finish last. Tonight, he is celebrating his birthday at Hudson (LetTeddyWin.com has the details, but is down right now). For all of the missteps involve in marketing the Nationals, regardless of who owned them, embracing the Teddy mascot from the President’s Race has been a success.
